Posted on June 11, 2010 By Little Lady Studio
Last night I was pleased to be invited as a presenter for the Flourish Artisan Program Speaker Series hosted by Flourish Studios, in conjunction with the Institute For Arts Entrepreneurship”
My presentation, Non-Profit Minded Artist Builds Success in a For
Profit Business, focused on how to leverage social mindedness and non-profit relationships to create a successful for-profit business. I was able to share the steps that I have taken over the past seven years to build my business, stay true to my mission and to allow flexibility for change as my company evolved.
Take-away from the presentation and discussion:
I believe as creative/artistic entrepreneurs we are in a unique position to reach people on a human level with our products. We tap into emotional responses, create sensory experiences, provide user experiences and communicate messages – feeding a business-to-consumer relationship. But, just as importantly, we as small business owners need to understand that a majority of what we do is work from a business-to-business model. Whether goals include working with galleries, academic institutions, festival producers or merchandisers – all paths of business growth include professional partnerships. We need strategies that identify our target markets and build brand awareness but also leverage parallel opportunities for product visibility, merchandising, and brand development.
A few tips for both the aspiring and seasoned creative entrepreneurs: